Media & Marketing Specialist

Company Overview:

Since the establishment of the union of the United Arab Emirates in 1971, education has received the utmost attention of the founding leader, Sheikh Zayed bin Sultan Al Nahyan, may Allah have mercy on him, and his founding brothers. They believed that education was the cornerstone of building an enabled community that could keep pace with the advancements. Over the past decades, the wise leadership of the country was keen on building an educational system that matched its counterparts in the advanced nations. It harnessed for this purpose all the required capabilities, to achieve the country's agenda and national vision in this regard. Sincere efforts have also been made to develop education and adopt the best systems that achieve high-quality education outputs, to achieve the future visions and aspirations of the wise leadership.

Since investing in human capital is the main objective, the UAE has been keen on establishing the Ministry of Education and creating the appropriate environment to build pioneering Emirati schools, in terms of standards, form, and content they provide. It also made sure that such schools provided high-quality educational environment and owned the most technically advanced tools to be able to graduate generations that could pursue their university education confidently in higher education institutions to fulfil the requirements of labor market.

The MOE has also provided a smart learning system and high-quality digital platforms, side by side with the continuous development of school curriculums, according to national learning standards, assessment policy that is based on assessing for learning, and highest quality standards that match the best international practices. Various learning tracks, moreover, have been provided to support the capabilities and skills of students and achieve the country's strategy of encouraging the culture of creativity and innovation through providing the students with the skills of the 21st century and motivating them to have new ideas that relate to the reality they live in and foresee the future. This will eventually help in finding radical, sustainable solutions to the major issues, improving competitiveness, and supporting smart government in its attempts to keep pace with global advancements, advance education, and push it to broad horizons of excellence, leadership, and competitiveness.

Department Definition:

The Regional Center for Educational Planning is a UAE-based educational institution with an international vision. It was established in 2003 through an agreement between the Government of the United Arab Emirates and UNESCO, with the aim of building national and regional capacities in educational planning and policies, as well as educational leadership and management, in addition to producing and disseminating educational knowledge.

The Center also provides consultancy and technical support to develop education systems in the Gulf Cooperation Council countries and the wider Arab region, making them more efficient, high-quality, and aligned with the demands of life and the labor market, with technical support from UNESCO through joint programs and initiatives.

The Center works to achieve its vision as an educational think tank supporting the future of education through strategic projects and initiatives. The specialized training program falls under the first objective of the Center’s strategic plan, contributing to the development of educational planning capacities and supporting the achievement of Sustainable Development Goal 4 (Quality Education).

Main Job Duties & Responsibilities:

• Develop marketing and communication plans to promote the Center and its initiatives, in alignment with the Center’s management directives.
• Prepare marketing campaigns for the Center’s activities and initiatives in line with strategic objectives and plans.
• Coordinate and create digital content for publication across social media channels and the Center’s website.
• Write and edit high-quality content for websites, blogs, and social media platforms.
• Manage the Center’s digital social media channels.
• Plan, manage, and schedule content publishing across social media platforms.
• Propose creative ideas for marketing the Center’s initiatives.
• 8-Integrate strategic keywords to improve content ranking in search engines (SEO).
• Analyze current trends and generate innovative and engaging content ideas to enhance awareness of the Center.
• Communicate and coordinate with relevant stakeholders to implement marketing campaigns for the Center’s activities and initiatives.
• Develop and implement programs that increase awareness among clients and partners about the Center’s activities and initiatives.
• Coordinate with relevant departments to respond to inquiries and feedback received social media channels.
• Collaborate with concerned departments to support the marketing of their initiatives.
• Develop and implement processes to measure and evaluate the impact of the Center’s social media and marketing activities.
• Monitor performance and analyze data to improve strategy and enhance engagement with the Center.
• Perform any other related tasks as assigned, in line with business needs and priorities.

• 7+ years of work experience within a relevant field
• A Bachelor’s degree in Media, Marketing, Graphic Design or within a relevant field
• Marketing planning
• Content writing and editing
• Social media management
• Data analysis and performance tracking
• Search Engine Optimization (SEO)
• Stakeholder communication
• Strong English & Arabic reading writing
• Strong English & Arabic speaking